Bio-Rad
TOUCHSCREEN UX
Interaction Design
Web-Based Interfaces
Prototyping & User-Flow Mapping
ABOUT THE PROJECT
THE GOAL: Engage Customers With Bio-Rad Product
THE PROBLEM: When a customer walks up to the instrument on the trade show floor, they have no idea what it can do, or how it can benefit their hospital.
THE SOLUTION: Build custom interactive display application. Each display is the gateway for Lab technicians to get a sense of what the instrument can offer their lab. It should teach customers about the Bio-Rad product sitting beside it and give them a 30,000 foot idea of product capabilities.
MY ROLE: HARDWARE: I was in charge or sourcing configuring and setting up all the hardware on the show floor.
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MY ROLE: SOFTWARE: For the software portion of this project, I was in charge of Design Direction, Interaction Design, User-Flow Mapping, Strategic Planning and UX Design. As this was a large project with a short timeline, development, animation and some icon creation was outsourced to other team members.
HARDWARE DESIGN
DIGITAL HARDWARE
Locate large 32" touchscreen monitor to drive custom UX displays
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Find capable computer to drive display
MANUFACTURE MONITOR STAND
Monitor weight 20 LB
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Go to Plumbing Supply to get custom threaded 3" galvanized pipes as the main structure, and stainless pipes to look pretty for customers
Determine mounting hole placement and head to the machine shop to produce mounting plate to attach the monitor to the pipe
QA HARDWARE WITH SOFTWARE
Ensure software starts up automatically when computer is plugged in
IDEATION AND SKETCHES
Determine Content needs
Main Features
Interaction model and Navigation
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INTERACTION DESIGN SCREENS
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BY THE NUMBERS
4
Products
Showcased
20
Screens Developed
18
Animated Graphics
45
Graphics Created
TRADESHOW SETUP AND CUSTOMER USE
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"I didn't know the BioPlex could now test for HIV. Thanks for showing me this feature; my customers will be very happy we can test for this also."
Stephanie - Satisfied Lab Technician
