
SELF BALANCING FOOD
Organic C3
PRODUCT CREATION
MARKET RESEARCH
MANUFACTURING
TRANSFORMING SELF BALANCING FOOD
With the relocation of the factory from Chicago to Florida, there were many tasks to fulfill, from restructure manufacturing processes to designing new products and getting them into the hands of customers.
The Client: New Universe Food
The product: Self Balancing Food
Timeline: 2018
The Task: Design a new masterpiece product for the masses
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HOW DO WE DEVELOP THE MOST USEFUL PRODUCT FOR CUSTOMERS?
CUSTOMER SATISFACTION SURVEY
During the discovery phase of the project, we surveyed current customers for their feedback in order to get a better understanding of the problems they faced.
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Guiding Questions:
How often do you drink SBF?
Reason why you do not drinking SBF?
Do you like strong garlic flavor of SBF Vegetable?
How would you rate the taste of SBF?
Would you recommend SBF Vegetable and Grain to your friends and family?
SURVEY INSIGHTS
After we launched the survey, user feedback informed us that there were a few barrier to entry from consuming Self Balancing Food Vegetable and Grain
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Taste was not good
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Too strong a garlic flavor
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Proportions were confusing
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Were both products necessary?
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Physical package was too large
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High product cost

PRODUCT DEVELOPMENT
INGREDIENT SOURCING
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Based on feedback from the survey, we got to work building a product that more closely fulfilled our customers needs.
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We we started by ordering samples and tasting all product ingredients (powders) individually to ensure they tasted natural, were not fortified and the garlic was not too strong. This testing included sampling over 60 individual powders
PRODUCT DESIGN
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Old Products
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Product 1: 10 organic whole sprouted grain & legume powders
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4 pound bag
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Product 2: 10 organic vegetables powders
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2 pound bag
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New Product
31 ingredients in a 1 pound bag
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10 organic whole sprouted grains & legumes powder
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10 organic vegetables powders
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11 organic fruit powders
PACKAGING AND PRICE
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Reducing entry price by 79% and package size by 83% allowed customers to try the product before committing to a full months supply
SELF BALANCING FOOD C3
WAS BORN

LAUNCHING IN 50 STATES
WHAT WE LEARNED FROM THIS PROJECT?
Product refinement and evolution took a long time to execute successfully. We hit many hurdles along the way from ingredients not being available or too high cost to compliance and even packaging manufacturing. Working with many vendors and the internal team, we managed to build the most successful product in the company history.
INSANE PRODUCT RECEPTION
For the first batch of Self Balancing Food C3 available to the public, we ordered enough ingredients to last for 3 months, but the supply did not last even 1 week. We were so thrilled with the wide reception of the new product, so we scrambled to re-order ingredients. This time we ordered 10 fold our initial order to fulfill international customer demand.
RESULTS
90%
BETTER
TASTE
100%
PREFER NEW PACKAGE SIZE
75%
WOULD RECOMMEND
SBF C3
80%
LESS STRONG
GA FLAVOR

SBF is a staple in my life!!!
It’s my miracle drink!!