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TRADESHOW TOUCHSCREEN UX DESIGN

Interaction Design  |  Web-Based Interfaces  |  Prototyping & User-Flow Mapping

Touchscreen UX: Welcome

ABOUT THE PROJECT


THE GOAL: Engage Customers With Bio-Rad Product


THE PROBLEM: When a customer walks up to the instrument on the trade show floor, they have no idea what it can do, or how it can benefit their hospital.


THE SOLUTION: Build custom interactive display application. Each display is the gateway for Lab technicians to get a sense of what the instrument can offer their lab. It should teach customers about the Bio-Rad product sitting beside it and give them a 30,000 foot idea of product capabilities. 


MY ROLE: HARDWARE: I was in charge or sourcing configuring and setting up all the hardware on the show floor.

MY ROLE: SOFTWARE: For the software portion of this project, I was in charge of Design Direction, Interaction Design, User-Flow Mapping, Strategic Planning and UX Design. As this was a large project with a short timeline, development, animation and some icon creation was outsourced to other team members.

Touchscreen UX: Text
Touchscreen UX: News

HARDWARE DESIGN

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DIGITAL HARDWARE

Locate large 32" touchscreen monitor to drive custom UX displays

Find capable computer to drive display

MANUFACTURE MONITOR STAND

Monitor weight 20 LB

Go to Ashby Pluming Supply to get custom threaded 3" galvanized pipes as the main structure, and stainless pipes to look pretty for customers


Determine mounting hole placement and head to the machine shop to produce mounting plate to attach the monitor to the pipe

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QA HARDWARE WITH SOFTWARE

Ensure software starts up automatically when computer is plugged in

Touchscreen UX: Services

IDEATION AND SKETCHES

Determine Content needs
Main Features
Interaction model and Navigation

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Touchscreen UX: Gallery
Touchscreen UX: Pro Gallery
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Touchscreen UX: Gallery

INTERACTION DESIGN SCREENS

Touchscreen UX: Text
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Touchscreen UX: Gallery
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Touchscreen UX: Gallery

BY THE NUMBERS

4

Products

Showcased

20

Screens Developed

18

Animated Graphics

45

Graphics Created

Touchscreen UX: List

TRADESHOW SETUP AND CUSTOMER USE

Touchscreen UX: Text
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Touchscreen UX: Gallery

"I didn't know the BioPlex could now test for HIV. Thanks for showing me this feature; my customers will be very happy we can test for this also."

Stephanie - Satisfied Lab Technician

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Touchscreen UX: Quote
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